CAMPAIGN: Photographing for Rusty in the Whitsundays

Late last year I photographed a campaign for @RustyWorldwide in the Whitsundays with @lanirobynbrown, @georgiaroche_ and @t_tahlia.

We spent the week up north shooting, exploring and making a few different bodies of work. Alongside this Rusty campaign, I also photographed ONLINE issues with Tahlia and Georgia, so the trip became this mix of commercial work, personal work, long days, early mornings and trying to make the most of wherever we were. It always helps doing things that way, giving us time to get sharp, and make sure that we’re all on the same page for the campaign. Communication is everything when it comes to making a campaign work.

The Rusty pieces had a really fun energy to them. Snakeskin, camouflage, florals, swim, resortwear, and that slightly athletic, surfer feeling that made sense up there. Nothing felt too polished or precious, which suited the location and the girls perfectly.

The weather was hit and miss because tropical weather does what it wants. It rained a lot while we were there, and we had to work around storms, but the morning we shot this campaign was beautiful.

We got up early and shot at sunrise on Horseshoe Bay Beach, with soft light, still water, rocks, sand and that quiet feeling you only really get before the rest of the day starts moving.

We had missed the baby turtles hatching by about a week, which still hurts a little, but the morning had its own kind of magic.

And because people always ask, this was shot on Kodak Portra 400 and Kodak Gold, put through a pair of very well-loved Canon SLRs from 2001.

Huge thanks to Rusty for trusting the process and giving us the freedom to make something that felt natural to the trip.

For swimwear, resortwear, fashion and lifestyle brands looking to create campaign imagery on film, feel free to reach out.